Aurora Softy Soakers

June 8, 2011 by Kailani  
Filed under games & toys, kids, product reviews

Aurora World Inc. (, celebrating its 30th Anniversary this year, is releasing a plush collection that loves diving into water in the summer as much as kids do. Simply place Softy Soakers ($10) in water and the plush expands from practically nothing into a full size, eight-inch plush animal. The initial collection includes the “Fanta-Sea” plush assortment, and based on the response from buyers at this year’s winter shows, Aurora sees a huge hit in the making.

“Everyone who came to our booths or showrooms in earlier this year inquired about these H20-friendly toys,” says Michael Kessler, SVP of sales and marketing. “With Softy Soakers, kids have a new way to experience their plush animals and don’t have to wait long for the toy to ’grow up‘,” Kessler says. “Softy Soakers are good to go in about 40 seconds. They don’t take 72 hours to become full size, like some other products on the market.”

The “Fanta Sea” collection (MSRP: $10 each) includes a sea horse, octopus, hammerhead shark, dolphin, sea turtle and alligator. “All you have to do is fill a bowl with water and drop in the Softy Soaker. We suggest massaging it for speedy water absorption. Then after 40 seconds, grab a towel, “rub-a-dub-dub” it dry and you’re ready for some fun.” Kessler adds it is a relatively simple process for any child, mom or dad and a great toy for the summer months.


We received a hammerhead shark and a sea horse to try out for ourselves. At first, I couldn’t imagine these animals filling up with water. When dry, they were very flat . . . kind of like a plush that lost all it’s stuffing.

However, once the kids started playing with them in the pool, they started to become fatter and fatter. It only took about a minute for these creatures to grow to their full size. What really surprised me was that once they were wet they weren’t soft like a stuffed animal. Their bodies were actually pretty hard.

We then toweled them off and left them out for a couple of days. Guess what? They turned into plushies! Now, they’re not cuddly by any means but they were still pretty soft and my kids loved playing with them. I wanted to see what would happen if we left them drying longer but the kids keep throwing them back into the bathtub. I’m not sure how the transformations take place but it’s pretty cool!

This post was written for Aurora who provided the complimentary items in exchange for our honest review.

About the Author: Kailani:
Owner of An Island Life. A flight attendant and mother to 3 beautiful girls. . . living a blessed life in Hawaii.
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