A Parent is Born
August 27, 2009 by Kailani
Filed under promotions
Procter & Gamble is trying their hand at digital media with their very first Web series – A Parent is Born. Join Suzie and Steve Barston as they go through the entire parenting experience from the moment they found out they were pregnant to the birth of their baby, and everything in between.
Pampers, P&G’s largest global brand, rarely does digital advertising on a large scale, much less take a reality approach, but the move is part of the diaper giant’s goal to connect with millennial moms while moving ad dollars from TV to online media, said Pampers’ North American marketing director Patrick Kraus.
So, stop by Pampers.com and experience the miracle of childbirth with The Barstons!
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About the author: Owner and founder of An Island Life. Sharing my life as a mother to 3 wonderful daughters, working as a flight attendant, and living a blessed life in Hawaii. |
