Establishing Healthy Routines are Key Concern for New Moms (Playtex Baby Giveaway)

January 7, 2011 by Kailani  
Filed under giveaways, infants

This giveaway is now closed. Congratulations to commentor #17: Marci!

Kiana was born on Dec 29th and we brought her home on New Year’s Day 2006. I remember feeling very blessed to be bringing home a healthy baby to start off our new year. However, once we got home we realized just how overwhelming a new baby can be . . . especially when we already had a 3 year old. Having a routine really helped us get through that first year.

New parents are filled with joy and excitement upon bringing home their newborn, yet this time can also be overwhelming. To help understand common issues, concerns and misconceptions new moms face during this time, Playtex recently conducted a national survey of both new and expecting moms to see what was on their minds and partnered with Dr. Laura Jana to address these results.

Key findings include:

Establishing Healthy Routines: Among top concerns for new moms

  • Key worries for moms center on creating daily routines for their little ones – more than half of moms (57%) worry about establishing a healthy sleep routine, and nearly half (49%) are concerned about establishing a healthy feeding routine.
  • More specifically on feeding, moms also worry if their baby is getting enough to eat (26%), if they are latching on correctly (21%) and about general gas, colic and spit- up issues (20%)
  • Other primary concerns among moms include: making sure they have everything they need to properly care for their baby (57%), minimizing exposure to germs and viruses (52%) and not being able to comfort their baby/stop them from crying (45%)

Becoming an Expert on Baby: Moms worry about knowing everything

Those who worry about being an automatic expert can take comfort in the fact that while moms don’t always know everything right away, they still usually make the right choices for their baby.

  • Nine out of 10 moms (90 percent) with infants say they know they’ll figure out what’s right for their new baby, even if they don’t always know exactly what to do
  • About three out of five expectant moms (59%) sometimes worry they won’t know exactly the right thing to do when caring for their new baby
  • Among first time expectant moms, seventy-one percent were concerned Seeking Advice and Expertise: Moms look to grandma first
  • Two-thirds (67%) of moms cite their own mom as their main source of information during the first two weeks at home with their newborn
  • Other sources moms turn to most arep ediatricians/childcare experts (64%) and other moms (49%)
  • 60 percent of moms include websites as a source for information they will turn to most in the first few weeks; more than half include books or magazines (53%)

The Social Network: New moms like to share with their “friends”

Many new moms like to share information and updates regarding their baby through social media channels including Facebook, Twitter, Skype, YouTube and personal blogs

  • Nearlyone-third of expectant mom s(32%) plan to share updates about her new baby using digital/social media before she heads home from the hospital
  • More than half (52%) of moms who have recently delivered say they shared their first baby news using digital media even before they brought their baby home
  • Within the first week of being home with their baby, 84 percent of moms surveyed will have used digital/social media to share updates about their new arrival.
  • More than two-thirds of moms (67%) say they share updates about their infant via social media and online apps at least once a week
  • Ninety-five percent of moms who use social media plan to share updates about their baby through Facebook (by far the most popular channel for sharing information)

For more information on bringing home your newborn and establishing healthy feeding routines please visit


playtex bottlePlaytex Baby has generously donated a two pack of the Drop-Ins Premium Nursers for one lucky winner. To enter:

  • Just mention in comments before midnight, Jan 21st your #1 concern when you brought your baby home for the first time. That’s it!
  • A random winner will be selected and notified via email shortly thereafter.
  • The winner will then have 2 days to claim their prize.

To earn extra entries, you may do one or all of the following. Each one counts as an extra ticket but you must leave a separate comment for each one.

  • Subscribe to An Island Life’s feed.
  • Follow An Island Life on Twitter.
  • Tweet this giveaway (once daily).
  • Have already “liked” An Island Life on Facebook.
  • Are already a “fan” of An Island Life’s Facebook Fan page.
  • Place our button in your sidebar.
  • Mention this giveaway on your blog with a link back here and to Playtex Baby.

This giveaway is open to US addresses. Good luck!

This post was written for Playtex Baby who provided the information and item for giveaway. I was not compensated in any way. By entering this giveaway, you are acknowledging that you have read, understood, and agree to our disclosure policy.

About the Author: Kailani:
Owner of An Island Life. A flight attendant and mother to 3 beautiful girls. . . living a blessed life in Hawaii.
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102 Responses to “Establishing Healthy Routines are Key Concern for New Moms (Playtex Baby Giveaway)”
  1. 101
    Tasha R says:

    My #1 concern is whether or not the baby is getting enough to eat when breastfeeding.

  2. 102
    Abby says:

    Sleep was my number one concern! Still is!