The Joobles by Fair Indigo

December 6, 2008 by  
Filed under contests, giveaways, kids, product reviews

This giveaway is now closed. Thank you for your participation.
The winner is Janet.

Can a baby’s toy make much of a difference in a world of global warming and economic recession? Of course, say the founders of Fair Indigo, a company where gifts have a purpose. Meet Mel the Monkey and Icy the Penguin, two of the Joobles, a new line of incredibly soft knit stuffed characters made for cuddling.

Joobles are precious playmates from Peru where artisans have hand crafted a menagerie of animals under fair trade conditions, providing work and hope to hundreds of rural and urban Peruvians. That’s why their tagline is Responsible, Sustainable, Adorable™.

Each incredibly soft animal is made with eco-friendly dyes and organic cotton grown in Peru. Calley the Cat stands 11” tall (as all the friends do) with adorable whiskers and a huggable green and yellow body. For parents hunting for eco-friendly toys, all of the Joobles are made with cotton grown without the use of pesticides, insecticides, herbicides, fertilizers, or other chemicals. Eliminating these chemicals is not only better for baby, but also for workers and for the environment.

“Equally important, we pay fair wages to the good people who make our clothes and accessories instead of the minimum wages that are often the norm today,” explains Robert Behnke, Co-founder and Vice President, Merchandising for Fair Indigo.

There are 9 Joobles filled with personality and promise: Bella the Bunny, Buzzy Bug, Calley the Cat, Fair Bear,  Icy the Penguin, Jiffy the Giraffe, Mel the Monkey, Mooey Cow and Pip the Dog.

We received Buzzy Bug to review and I have to say how impressed I was with the colors and quality. You can tell a lot of pride went into making sure that every child would carry around their stuffed pet with pride. The soft materials used to make Buzzy and all his friends is what makes them so cuddly and squeezable. Perfect for keeping kids cozy in bed.

As soon as Buzzy arrived at our home, Baby Bug immediate adopted him as hers. He’s the perfect size for her to carry around and they’ve been inseperable ever since.

Retailing for just $29 each, Joobles can be found online at or at specialty e-tailers like Visit Fair Indigo’s website to see detailed images of each animal.  The colorful characters range from turquoise to celery green.

Where do Joobles come from? Started by a Peruvian family — a mom, a dad, and their daughter — this company provides work and hope to hundreds of rural and urban Peruvians all over the country. Small groups of impoverished workers are trained to run their own small businesses making hand-knit clothing and accessories.  In addition to providing much needed employment, they train workers throughout Peru in such valuable skills as quality control and production planning. Fair Indigo also works with this company’s charitable arm by donating free breakfasts and school supplies to children of the workers.

Parents who have shopped for organic toys will appreciate the value of Joobles. Other pricier knit toys not only cost more, but are often made of acrylic yarn and not made under fair trade conditions. Joobles are not only 100% adorable but will improve our planet for the next generation by supporting small sustainable farming and fair trade. Isn’t it amazing how the right toy can make a difference?

Win it!

Would your child love to find a Jooble Pet in their stocking on Christmas morning? Well, I have a Jooble Pet of your choice for one lucky winner. However, please keep in mind that quantities are limited so you may have to list a few of your favorites if you win. To enter:
  • Just stop by Fair Indigo before midnight, Dec 14th and click on the tab
    “About Fair Trade” to learn what this term really means and why you should care.
  • Then come back and mention in comments one aspect of Fair Indigo.
  • The random winners will be selected and notified on Dec 15th.
  • The winners will then have 3 days to claim their prize.

To earn more entries, you may do one or all of the following. Each one counts as an extra ticket. Please leave a separate comment for each extra entry.

This giveaway is open to US addresses. Good luck!

About the Author: Kailani:
Owner of An Island Life. A flight attendant and mother to 3 beautiful girls. . . living a blessed life in Hawaii.
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178 Responses to “The Joobles by Fair Indigo”
  1. 151
    Pat Martorella says:

    Calley the Cat, we love cats alot here, ty so much. ahmaur(at)

  2. 152
    kathy pease says:

    fair pay for workers :)

  3. 153
    Jeffrey W says:

    They pay workers a fair salary rather than minimum pay.

  4. 154
    Jeffrey W says:

    I am a subscriber

  5. 155

    Fair Trade is very important because Americans must be discriminating consumers…and we must refuse to purchase items where employees are NOT compensated fairly for the work they do for their employers. Thanks for spreading awareness and for a great giveaway!

  6. 156

    I subscribe to Island Life through Bloglines.

  7. 157
    betsy says:

    i like the cow. so cute!

  8. 158
    Shae says:

    The “fair trade” concept is one I haven’t heard of before this blog entry. I am in favor of companies doing everything they can to offer workers a fair wage for their work. It is a good thing when people can actually earn a LIVING doing a job instead of less than a living. I am impressed with Fair Indigo.

    If I won, any of these little critters would be great…I think Pip, Icy and Buzzy are my favorites though!

  9. 159
    Shae says:

    I subscribe to your feed

  10. 160
    Shae says:

    Your button is on my sidebar

  11. 161
    renee says:

    would have to go for icy the penguin

  12. 162
    Helen says:

    Fair Trade pays actual living wages towards workers as opposed to major corporations paying the absolute minimum (or even less than that) to make an even bigger profit.

  13. 163
    Catherine KingChuparkoff says:

    Fair trade got its start in Europe and its purpose is to pay better than minimum wage to workers for the exceptional craftsmenship that most all of them are providing.

  14. 164
  15. 165
    Maja says:


  16. 166
    Roseann K. says:

    I love Icy the Penguin! Thanks!

  17. 167
    Donna K says:

    They pay fair wages.

  18. 168
    Donna K says:

    I am a subscriber.

  19. 169
    Donna K says:

    I put your button on my blog.

  20. 170
    Suanne Giddings says:

    Fair trade got its start in Europe and first appeared in the United States in the mid to late 1990s focused on paying fair wages to coffee growers in developing countries.
    I love Pip the Dog. He reminds me of my Dalmatian I had when I was growing up. He was my BEST friend!!! Thank you for the opportunity to participate in this giveaway! HAPPY HOLIDAYS EVERYONE!!

  21. 171
    Debi Thomas says:

    Love Mel the Monkey

  22. 172
    Marie Noguerole says:

    I would chose Jiffy the Giraffe.

  23. 173
    Janet says:

    They pay fair wages. I heart the cat:)

  24. 174

    First choice penguin, second choice monkey

  25. 175
  26. 176
  27. 177
    Kailani says:


    Congratulations! You are the winner of The Joobles giveaway at An Island Review. Please contact me within 3 days with your mailing address to claim your prize. Thank you for your participation.

    Happy Holidays!

  28. 178

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