P&G Conference: Making the Lives of Moms Easier

That was the basic message of this morning’s meeting.

We spent the day at the Pampers BabyCare Education Center in Cincinnati where we attended various conferences, toured the facilities, and even did a little hands-on product testing all while being followed around by our very own camera crew. It almost made you feel like part of a reality television show. It was a little hard to act normal when there was a huge mic hanging over my head.

It started with the introduction of some of the top people working behind-the-scenes that make everything work:

  • Jane Wildman, Global Vice-President, Pampers
  • Liza Sanchez, Director of Product Development
  • Bruce Jones, Global Director of Product Quality
  • Kim Yates, Sr. Brand Manager North America BabyCare
  • Carlos DeJesus, Marketing Director, BabyCare
  • Bryan McCleary, Director of External Relations, BabyCare

What really impressed me was the way these people just love their jobs and the company they work for. I mean, it could all be an act but I highly doubt it. If you heard the passion and enthusiasm in their voices, you would know these are genuine people who really want to know what the Mommy Blogging community is all about, our ideas, what we have to say. And I’m not saying that just because I got a free trip to Cincinnati, I was truly impressed with what they do.

Their goal is to make a tired mom smile. After all, a happy baby is a happy mom, right? And there’s nothing happier than a well-rested baby. How do you help accomplish that? By keeping the baby’s diaper as dry as possible. It’s also been proven that a baby who sleeps through the night has a better cognitive development in the morning. I wonder if that applies to Moms as well? That sure could explain a few things.

One of the areas we talked about is product development. Since babies can’t tell you, “Hey Mom, that elastic is cutting off circulation in my legs.” or “Um, I keep taking off my diaper because it’s uncomfortable.”, the people at BabyCare take great interest in studying the movements and reactions of babies in order to get an idea of what works and what doesn’t.

While we were there, we were able to attend a focus group of moms with babies testing out the diapers. Basically, they diapered their child, discussed what they liked and didn’t like about the overall design, let their children play for a while, and then observed how it held up. They then take these constructive criticisms and develop a prototype diaper which we got to see being made by hand, layer by layer, including the way they attach the elastic leg openings, side tabs, and even how they put on the character logo. It took 2 women about 10 minutes to make just one diaper. Pretty cool.

But for me, the interesting part was product testing. They took 2 diapers – Luvs and the “other leading brand – and tested them side-by-side. They poured blue water in each one at the same time and let it sit for a couple of minutes. You could see how the Luvs diapers instantly absorbed the liquid while the “other leading brand” only absorbed a portion of it. They then place a piece of paper on the wetness with a weight equal to a baby on top of that. In the end, there was nothing left of the liquid in the Luvs diaper. Even when I touched the lining, I couldn’t feel any wetness. I don’t even want to tell you how much liquid rolled off the “other leading brand”. Needless to say, I’m going to be switching to Pampers as soon as I get home. Maybe then I won’t get peed on during our plane rides. Hmmm . . . I wonder how they would hold up in the swimming pool?

*shhh* Yes, I’m a Huggies user and always have been. Of course, I didn’t tell them this but it’s really not because I thought Huggies was better, it was more of a cost issue for me. Huggies is sold at Costco, Pampers isn’t. Why? Apparently, a while back Costco used to sell both Huggies and Pampers. However, Costco wanted to take these exact diapers and also sell them under their independent label, Kirkland. Pampers decided that they didn’t like the idea of deceiving the public and decided to pull their products from the shelves. And that was the end of that.

So in the end, we tried to convince P&G that they needed to get their word out to the Mommy Bloggers without sounding like they were pitching a campaign. If you were there, you would have seen that they were real people with real stories. They were a passionate group who believe in and love what they do. They are trying to make the lives of moms easier. Gotta love them for that, right?

My new friends at P&G and the other Mommy Bloggers will probably be reading this and they want to know what you think. How can P&G reach out to the community and share their passion with you without sounding like a commercial?

Stay tuned for more posts on:

  • Pampers and the environment
  • Unicef’s One Pack = One Vaccination Campaign
  • And a wrap-up of the conference including photos of the awesome Mommy Bloggers I’ve met!

Amanda of A Petite Mommy Blog, Heather of Lil Sugar, Me, Amanda of Oh, Amanda

Update: Luvs is also made by Procter & Gamble. They’re marketed as “Ultra leak protection for less than the pricey brands.” However, now that I think about it, wouldn’t those “pricey brands” also include Pampers? I’ll email P&G to find out. Thanks for your questions!

About the Author: Kailani:
Owner of An Island Life. A flight attendant and mother to 3 beautiful girls. . . living a blessed life in Hawaii.
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Comments

35 Responses to “P&G Conference: Making the Lives of Moms Easier”
  1. 1

    Sounds like the test was a success! I appreciate you keeping us updated on your trip and Luvs news!

  2. 2
    Hillary says:

    I’ve always loved Pampers. They really are great diapers. Nice and stretchy in all the right places.

    Glad you’re enjoying it so far!

  3. 3
    Marissa says:

    Thank you for posting such interesting information! Pampers is definitely my preferred choice of diaper. I tried a few other brands on my son when he was first born but none of them fit him “just right” like Pampers. I think Pampers already does a great job of reaching out to Mommy Bloggers. Just by being real people and down to earth, I think that’s what makes them likable.

  4. 4
    Tonya says:

    OK so I’m a (was a) Huggies user too. I liked their attachments and shape better than Pampers. I was always wet when Nate wore Pampers because there was a gap and he’d pee out the side!

    Anyways I gotta question…. Is Luv’s and Pampers the same? We have both brands here and I always thought they were different. We tried the Luv’s when Nate was a baby and OMG his legs looked horrible. He was allergic to something in the elastic and his skin started peeling like a bad sunburn all the way around on both legs plus he’d have little gelly globs on him from the diaper. Needless to say we trashed those and that’s when I switched to Huggies.

  5. 5
    Krista says:

    Okay, I’m a little confused. If they are Pampers, then why were they testing Luvs vs Huggies? Wouldn’t they want to test Pampers vs Huggies?
    And on the whole Costco diaper thing… Costco wanted to take the same exact Pampers diaper and just re-brand it? How would that work?
    anyways, we like our Pampers in this house, Huggies are too stiff. Although most of the time we use cloth, they are handy for vacations where washing machines aren’t readily available!
    I’m interested in hearing about the one vaccine thing. I’ve heard though that their manufacturing process and stuff in other countries does more damage to the local people and their kids than giving back in vaccines helps. Do you suppose you could ask them about this? :)

  6. 6
    Renee says:

    I see a few other commenters were confused by the product testing paragraph too. I think you meant Pampers vs Luvs there…right?

    I only tried the one pack of Pampers taht I got as a baby shower gift. My SIL had warned me that they didn’t work for her kids very well, so I wasn’t suprised when they didn’t work for us. I think that like every child is different there are some brands that work for you and some that don’t.

    I used mostly Target brand on DD when she was little, but then we moved to Korea and of course they didn’t have Target brand there. LOL! So I tried Huggies and liked them, but cost sent me running to Luvs which worked very well for us. Then the fun of potty training.

  7. 7
    Kailani says:

    Actually, Luvs is also made by P&G. They’re marketed as “ultra leak protection for less than the pricey brands.”

    But now I’m wondering, wouldn’t that also include Pampers. Is Luvs not as good as Pampers since they cost less? I think I need to email them this question.

  8. 8
    Cathi says:

    It’s always fun to see your darling face and you look like you are having a wonderful time!! How tall is “petite” Amanda? I hoping she’s shorter than me!! :)

  9. 9
    happyathome says:

    I also buy Huggies due to being sold at Costo and a cost factor involved. Pampers is really my preferred choice. Here is my question, what is the product that soaks up the water made of and has it been tested for any toxic issues?

  10. 10
    oh amanda says:

    Good recap, Kailani! I know, I was kinda wondering about the Luvs vs. Huggies vs. Pampers demo.

    (oooh, they didn’t know you were a closet Huggies fan! lol!)

  11. 11
    Gina says:

    When I was pregnant with my first child, I bought stockpiles of Huggies. I thought,”I’m only going to use the best i can find!” WRONG! Package #1, almost every diaper leaked. A fluke I thought. Package #2, almost every diaper. I returned every single package I had left (about 25) and bought Pampers. Never had another leak! LOVE Pampers and NOTHING on this earth beats the smell of a fresh one! I miss that smell!

  12. 12
    Jen E says:

    So are Luvs and Pampers like the same company? I’m confused and not sure if I read the post wrongly, am just completely out of the loop or maybe I’m not really awake and not really typing and this is just some very strange dream that I’ll be waking up from soon and going “HUH?”

  13. 13
    valmg says:

    I tried them all and liked Luvs the best.
    But now we’re in pullups. Can you do me favor, ask Pampers why their EasyUps are sized smaller than PullUps and why they leak every time my son has worn them?

  14. 14
    Dee says:

    What a wonderful experience for you and the other mommy bloggers! I used Kirkland brand diapers from Costco with my last baby, then I used Huggies when Costco for some unknown reason stopped selling Kirkland for a time 8 years ago.

  15. 15

    with 7 children, I have used Luvs consistently for the past 17 years. I tried other diapers (Pampers & Huggies were too expensive) and other brands didn’t hold up as well. I always came back to Luvs. I just potty trained my baby recently and for the first time in 17 years I have no one in diapers :)
    if you want to know an easy way to potty train, e-mail me!

  16. 16
    Rick Bucich says:

    Looks like P&G is doing exactly what they need to reach their target audience without appearing overly commercial. From reading the other comments, it sounds like fit is key with regard to brand preference. With every baby shaped so differently, it must be a challenge designing a diaper to serve everyone’s needs.

  17. 17
    Channah says:

    I’m a Huggies girl because Costco sells them. I found the best coupon deals I could, and then looked for the best sale I could, and still couldn’t beat Costco’s per diaper price.
    Plus, I’ve had 2 Huggies leaks in the past 6 months. In the one box of Pampers I bought, I had 8.

  18. 18

    I use only Luvs and I well, luv them. They are less expensive and work great. At first, I was confused by your post, but then came to the conclusion that Luvs and Pampers are owned by the same company, and you confirmed that.

  19. 19
    Jendi says:

    Pampers has always been my preferred brand of diaper.

    My first child reacted with an awful rash to cheap brands.

    Huggies has always leaked more than Pamper for me and about 3 other Moms I know.

    When I first started buying diapers Pampers was the most expensive. Now at my grocery store they are really close in price to Huggies. Plus I can usually always find coupons for Pampers.

  20. 20
    Stacey says:

    Idk, I’m beyond diapers, but Kailani, I still had to chime in …you’re so dang adorable!

  21. 21
    Tammy says:

    I echo the last commenter…;) We’re done with diapers here, but love the photo of you with the other moms. You’re adorable! :D

  22. 22

    Sounds like you’re having a great time out there! My uncle works at P&G there but don’t ask me what he does. Executive level but that’s all I know! We have always used Kirkland from Costco because they work great and are not too expensive. We didn’t like Pampers at all but I can’t remember why anymore. So is Kirkland a repackaged “name brand” diaper and if so do you know which one it is?

  23. 23
    desi says:

    How very interesting. That sounded like a great private look inside!
    As a foster parent, (to 4 under 2) I have plenty of bottoms to test different diapers on. I find it interesting how these little miracles are made & tested!

  24. 24

    It sounds like you’re having a great time!

    Hugs,
    Holly

  25. 25
    Jessica says:

    WOW!! What a way to spend a wkend. Must’ve been fun. Frankly we ARE a Pampers family, everything else they either leaked through or they just didn’t hold up, oh and yes pampers witholds going to the pool, but I would only recommend it if it’s your own pool. Others might stare and pass judgement. Not that I would do that, but having one in underwear and one in diapers, while having a kiddie pool. I can just let them outside and play. The baby sits in the pool and yes his diaper gets soaked but it never leaks. :) LOL

    Can’t wait for more.

  26. 26
    Kristin says:

    That is toatlly a great weekend! I have always used papmers, but the test would have been neat to see.

    Where was this event?

  27. 27
    Arizona says:

    I’m a P&G stock holder, but I use Huggies. I’m bad, I know. Pampers diapers are ok, but I hate Pampers wipes. They feel almost slimy to me and you have to hold them really well or else when you go to wipe a poopy butt your fingers slide off the wipe and into the poop. Yuk.

    It looks like you had a great time. It’d be fun to see the inner workings of a large corporation and feel that they actually listened to what you had to say.

  28. 28

    My son used Pampers for a while. It’s a good brand.

    I’m so glad to finally see a photo of you. You have such a lovely and friendly smile.

  29. 29
    Kailani says:

    Tonya

    Luvs and Pampers are both made by P&G. However, Luvs is considered the more “economical” brand :-)

    Kailani

  30. 30
    Kailani says:

    Hi Krista

    Luvs and Pampers are the same company. Luvs is just marketed as more economical.

    I’ll be posting more about the One package = one vaccine campaign and the environmental impact diapers have a little later on.

    Thank you for stopping by!

    Kailani

  31. 31
    Kailani says:

    Yes, Kirkland is Huggies. :-)

    Kailani

  32. 32
    BlapherMJ says:

    Kailani – sounds like you had a fun, but quite educational time of it! When my kids were in diapers I used Luvs and Huggies…. I wish I had known about Kirkland then! :-)

  33. 33

    What fun! I wish I could have gone! haha =)

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