Aloha Friday #43

July 31, 2008 by Kailani  
Filed under aloha friday

Welcome to this week’s edition of Aloha Friday.

In Hawaii, Aloha Friday is the day that we take it easy and look forward to the weekend. So I thought that on Fridays I would take it easy on posting, too. Therefore, I’ll ask a simple question for you to answer. Nothing that requires a lengthy response.

If you’d like to participate, just post your own question on your blog and leave your link below. Don’t forget to visit the other participants! It’s a great way to make new bloggy friends!

Today’s question is:

What’s your favorite dessert?


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P&G Conference: Making the Lives of Moms Easier

That was the basic message of this morning’s meeting.

We spent the day at the Pampers BabyCare Education Center in Cincinnati where we attended various conferences, toured the facilities, and even did a little hands-on product testing all while being followed around by our very own camera crew. It almost made you feel like part of a reality television show. It was a little hard to act normal when there was a huge mic hanging over my head.

It started with the introduction of some of the top people working behind-the-scenes that make everything work:

  • Jane Wildman, Global Vice-President, Pampers
  • Liza Sanchez, Director of Product Development
  • Bruce Jones, Global Director of Product Quality
  • Kim Yates, Sr. Brand Manager North America BabyCare
  • Carlos DeJesus, Marketing Director, BabyCare
  • Bryan McCleary, Director of External Relations, BabyCare

What really impressed me was the way these people just love their jobs and the company they work for. I mean, it could all be an act but I highly doubt it. If you heard the passion and enthusiasm in their voices, you would know these are genuine people who really want to know what the Mommy Blogging community is all about, our ideas, what we have to say. And I’m not saying that just because I got a free trip to Cincinnati, I was truly impressed with what they do.

Their goal is to make a tired mom smile. After all, a happy baby is a happy mom, right? And there’s nothing happier than a well-rested baby. How do you help accomplish that? By keeping the baby’s diaper as dry as possible. It’s also been proven that a baby who sleeps through the night has a better cognitive development in the morning. I wonder if that applies to Moms as well? That sure could explain a few things.

One of the areas we talked about is product development. Since babies can’t tell you, “Hey Mom, that elastic is cutting off circulation in my legs.” or “Um, I keep taking off my diaper because it’s uncomfortable.”, the people at BabyCare take great interest in studying the movements and reactions of babies in order to get an idea of what works and what doesn’t.

While we were there, we were able to attend a focus group of moms with babies testing out the diapers. Basically, they diapered their child, discussed what they liked and didn’t like about the overall design, let their children play for a while, and then observed how it held up. They then take these constructive criticisms and develop a prototype diaper which we got to see being made by hand, layer by layer, including the way they attach the elastic leg openings, side tabs, and even how they put on the character logo. It took 2 women about 10 minutes to make just one diaper. Pretty cool.

But for me, the interesting part was product testing. They took 2 diapers – Luvs and the “other leading brand – and tested them side-by-side. They poured blue water in each one at the same time and let it sit for a couple of minutes. You could see how the Luvs diapers instantly absorbed the liquid while the “other leading brand” only absorbed a portion of it. They then place a piece of paper on the wetness with a weight equal to a baby on top of that. In the end, there was nothing left of the liquid in the Luvs diaper. Even when I touched the lining, I couldn’t feel any wetness. I don’t even want to tell you how much liquid rolled off the “other leading brand”. Needless to say, I’m going to be switching to Pampers as soon as I get home. Maybe then I won’t get peed on during our plane rides. Hmmm . . . I wonder how they would hold up in the swimming pool?

*shhh* Yes, I’m a Huggies user and always have been. Of course, I didn’t tell them this but it’s really not because I thought Huggies was better, it was more of a cost issue for me. Huggies is sold at Costco, Pampers isn’t. Why? Apparently, a while back Costco used to sell both Huggies and Pampers. However, Costco wanted to take these exact diapers and also sell them under their independent label, Kirkland. Pampers decided that they didn’t like the idea of deceiving the public and decided to pull their products from the shelves. And that was the end of that.

So in the end, we tried to convince P&G that they needed to get their word out to the Mommy Bloggers without sounding like they were pitching a campaign. If you were there, you would have seen that they were real people with real stories. They were a passionate group who believe in and love what they do. They are trying to make the lives of moms easier. Gotta love them for that, right?

My new friends at P&G and the other Mommy Bloggers will probably be reading this and they want to know what you think. How can P&G reach out to the community and share their passion with you without sounding like a commercial?

Stay tuned for more posts on:

  • Pampers and the environment
  • Unicef’s One Pack = One Vaccination Campaign
  • And a wrap-up of the conference including photos of the awesome Mommy Bloggers I’ve met!

Amanda of A Petite Mommy Blog, Heather of Lil Sugar, Me, Amanda of Oh, Amanda

Update: Luvs is also made by Procter & Gamble. They’re marketed as “Ultra leak protection for less than the pricey brands.” However, now that I think about it, wouldn’t those “pricey brands” also include Pampers? I’ll email P&G to find out. Thanks for your questions!

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Safe and Sound in Cincinnati

July 29, 2008 by Kailani  
Filed under blog events, procter & gamble - pampers, Uncategorized

After 11 hours and 1 aircraft change in Utah, I finally arrived in Cincinnati for the Pampers Mommy Bloggers Event.

I have to say, it’s pretty interesting to travel on a different airline carrier. The on-board service, meals, entertainment, and seat configuration were all an experience. And let me tell you, when Delta says you can only bring on one carry-on and one personal item, they mean it. I actually got stopped at the boarding door because I also had my laptop bag with me. I ended up having to shove my laptop bag into my rollerboard and couldn’t even zipper it all the way up! But hey, at least I was able to consolidate it and board the flight. Makes no sense since as soon as I got on board, I took the laptop bag out again.

Everything went really well and like they promised, Andrea & Jennifer from PainePR were waiting at baggage claim with signs that said “Welcome Mommy Bloggers!” They escorted us to our cars and we were wisked away to the Westin Cincinnati. It was actually pretty cool to be chauffered everywhere in these black luxury passenger vans. Let me tell you, whenever our little convoy pulled up the curb, all heads turned. We felt like movie stars! LOL!

When we checked into our rooms, PainePR had thoughtfully left a gift basket of some cool beauty products in each room to make our stay more comfortable. It was then a quick shower and change of clothes and we were off again to visit the Procter & Gamble Headquarters, specifically the Archive Room.

This room held the most amazing samples of products from the history of Procter & Gamble including Max Factor, Charmin, Pampers, Gillette, Tide, and many more. And did you know that Procter & Gamble has their own Emmy Award for Lifetime Achievement? We actually got to see an Emmy Award Statue in person! So cool!

However, the best part is when they explained how Max Factor used to not only do make-up but also wigs for actors and actresses. They explained how the whole process worked and even showed us real locks of hair from John Wayne!

Then it was off to dinner at the Brio Tuscan Grille. It was a great evening getting to know the other fabulous Mommy Bloggers as well as the people from P&G. I wasn’t sure what to expect from these executives but they were so down-to-earth and easy to talk to. By the end of the night, we all felt like we’ve known each other forever. What a great group of people!

Anyway, tomorrow is a big day at the Pampers BabyCare Center to discuss Pampers and their charitable events including Unicef’s Vaccination Program. I’ll keep you posted!

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As If I Didn’t Have Enough To Do . . .

July 28, 2008 by Kailani  
Filed under blogging

Guess what? I’ve recently decided to join two awesome groups of bloggers – Mommy Matter & DotMom. I’m so excited about these new adventures and I invite all of you to join me over there.

Mommy Matter – “Mommy Matter offers parents a place to find helpful information on parenthood as provided by the premier experts in parenting today- other parents. From helpful articles found in our featured blogs to the everyday questions and answers on issues ranging from teething relief to changing the tire on a car discussed in our ever-growing forum, Mommy Matter provides a friendly and addicting place to rest your virtual head.”

Here I’ll be a Mommy Matter Editor specializing in Product Reviews and cool shopping finds. After all, you all know how much I love to shop! The great part is that I’ll be able to cross post between Mommy Matter and An Island Review, killing two birds with one stone. “where does that saying come from anyway?” Stop by and say Hi!

MomDot.com – MomDot is a brand new site having it’s grand opening today! It’s a great place to list your blogs and boutiques, meet other Moms, and win some great prizes. In fact, they’re holding some really cool giveaways for the entire month of August! My main responsibility will be interviewing 5 bloggers each month and sharing their amazing stories with you. If you’d like your blog to be featured, stop by MomDot and sign-up today!

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